Tetéu is an enthralling app developed for Football World Cup 2014, Brazil. Unlike conventional Soccer apps, Tetéu brings forth an animated football assistant. The animated assistant dances to every goal scored by the user’s favorite team. There are ample of animations and this really sets the app apart in the app store. The app also offers a features wherein it shows off the high scoring teams, team standings and live commentary etc.

App Marketing Tactics:

  1. App Store Optimization

  2. Social Media Marketing

  3. App Landing Page

  4. App Reviews

  5. Press Releases

  6. Advertising

  7. App Localization


The app was bound to have good number of competitors in the app store, as it was developed for a worldwide event and meant to target worldwide football fans. Considering the competitive scenario, we had to deliver optimal App Store Optimization features to deliver discoverability. Making the most out of the Social Media platforms was another task that we had to deal with. Conducting App Localization was a major challenge as we had to localize the app in more than 2 languages. Along with creating a dedicated app landing page we strategized an effective content marketing plan and advertising plan for the app.

Result Obtained

The implementation of App store optimization features by the analysts at AppN2O helped Tetéu get higher discoverability among the competitors and affected the app store ranking positively. Covering all major Social Media platforms, Tetéu reached the targeted fans smoothly during the World Cup 2014 with regular and relevant profile updates. An extremely catchy yet professional landing page which was resonating the enthusiasm of FIFA World Cup made a lasting impression on the fans. The website harnessed the full potential of search engines. With more than 100 App review websites and blogs in our database, our team managed to get some charming reviews to help generate maximum downloads and visibility for Tetéu. Our talented team of content writers wrote a precise press release for Tetéu and published it on some reputed PR websites. Some attractive Banners and Display Ad campaigns were created for Tetéu which enabled high impressions and engagement from the users. We localized Tetéu App in 3 Languages, viz. Portuguese, Espanol and English, widening the scope of reaching out to maximum number of potential users.

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