Walrus is an exclusive social network based on the dynamics of online gaming. Walrus is based on an all new concept of social networking that encourages users to post their best photos, videos, slideshows and more only to gain points and increase their ranking within the Walrus community. The platform is indeed masterfully designed to uplift users to collect as many Wals (points) as possible in order to increase individual rank and thereby gain visibility for their posts to become popular within the community.
Walrus, having joined hands with AppN2O as its dedicated app marketing partner, managed to grab a place in top charts in the first week of its launch for social network category on itunes.
Objective: App Downloads, Social media marketing, PR, Visual promotion, App Store Optimization
Solution: CPI Campaign, Social media campaign, Press release, Promotional videos, ASO tactics
We shall now closely have a look at how AppN2O planned the strategies and deployed each of these above mentioned objectives in order to obtain desired results for this one-of-its-kind social networking application.
A robust CPI campaign was put to work by AppN2O as the team brainstormed a precise advertising strategy for Walrus App. This led AppN2O to collaborate with US ad network partners to roll-out appropriate ad campaigns. As an outcome of these CPI campaign, Walrus was able to achieve ten thousand inorganic downloads and four thousand organic downloads in the launch week itself.
Social media campaign
AppN2O’s skilled social media marketing team worked day in day out, putting up a total of two hundred hours of social media campaign that was a mix of planning extensive marketing tactics, creating great designs, creating and publishing engaging posts and a lot more. These groundbreaking efforts resulted in getting thousands of followers on an array of platforms.
Interestingly, AppN2O managed to provide full-fledged social media marketing campaigns for platforms that includes : Facebook, Twitter, G+, Pinterest, Vine, Snapchat, Digg, Delicious, Stumbleupon, Reddit, Keek.
A full-fledged app marketing campaign is totally incomplete without conducting imperative PR activities. AppN2O is well-versed with its best practices and also with the outcome of these activities. Therefore, the app marketing team scheduled the launch of multiple press releases at regular intervals. The plan comprised of creating and publishing a pre-launch as well as a number of post-launch press releases on well-known digital platforms.
Video for App Marketing
AppN2O’s knowledgeable team of animators along with the marketing experts created intuitive app videos for Walrus. These app videos and vine videos were then heavily promoted across multiple channels like Youtube and like.
Considering the competitive scenario, AppN2O had to deliver optimal App Store Optimization features to help Walrus witness greater discoverability. The AppN2O team made rigorous efforts to conduct thorough market research, and then formulate and deploy necessary optimization tactics. Eventually, the team managed to serve Walrus with quality organic downloads as well as good rankings in the launch week itself.
AppN2O’s meticulous efforts started producing nothing less than stupendous results for Walrus in less than a week. A marketing plan that was brilliantly strategized after a lot of brainstorming was eventually put to work by the AppN2O team, only to deliver exceptional results. These strategic efforts rewarded Walrus app with noticeable growth in the form of ten thousand inorganic downloads and four thousand organic downloads in the launch week itself. With that, the AppN2O team succeeded in creating major awareness around the app by targeting all the renowned social media platforms with intuitive and engaging posts. Along with that, writing and publishing niche press releases at regular intervals helped the app to keep the media informed about all the great things happening around the app. What gave a much needed boost to these strategies was video app marketing along with carrying out industry best App Store Optimization. That said, the app has been gratefully received by the a large bunch of audience and Walrus’s popularity is expected to grow in leaps and bounds.